Turan Boom on Facebook and Twitter
Since the arrival of the Turkish midfielder, the clubs social media networks have seen a five-fold growth
Arda Turan will be presented to the fans on Tuesday at 12:30 pm in an event open to the public, to be held at the Vicente Calderón. However, the new Atlético player has already shown his pull before donning the red and white shirt. From the official communication of the transfer of Turkish midfielder to Atlético de Madrid, the clubs presence on Facebook and Twitter have experienced a real boom, multiplying its daily growth by 5 in the number of followers.
Of all the new fans who have joined the club page on Facebook in the past four days, 66% have come from Turkey, which already places the cities of Istanbul and Ankara as the third and eighth cities respectively. Only Madrid and Buenos Aires are above the player's hometown.
The information that the club has released in its channel of Facebook in the past four days have had a dramatic response. In the last four days the contents related to the new signing have surpassed the 1,800 comments, 5,200 likes and 710,000impressions (number of times you see this information on the homepages of the club's site).
Participation in the conference
The club has open forums in their areas of Facebook, Twitter and Tuenti so fans can send their questions to the player. He will answer the best during the press conference which will take place on Tuesday.
The club will increase their communications in English ahead of the presentation so that all these new fans can follow the presentation of the player through the club's official account on twitter: @ ATM_es